Esports tournaments, where fans compete against one another in a series of online competitions, are on the rise.
With the rise of streaming platforms, including Twitch, where viewers can watch individual matches, it has allowed viewers to compete against each other in real-time and in teams.
But while the online competition aspect is certainly the biggest draw, the real draw is the sense of camaraderie that comes from having someone in your corner to cheer you on, or help you out.
“We’re still trying to figure out the best way to monetize that,” said Tania Caspian, esports tournament manager at DreamHack Winter.
“I think we’re looking at a lot of different avenues, and the idea is that we’re trying to be as efficient as we can.”
Tania Cascian, who manages the Esports Championship Series tournament at Dreamhack Winter, says the biggest thing that has changed from a broadcast standpoint is that viewers are getting closer to each other on stream.
“You can see where everyone is in the match, and you can see who’s been doing well and who hasn’t,” she said.
“It’s been really helpful for us, especially for us in the US, to have the ability to get as many viewers as possible.”
She also said that she’s hoping that with the popularity of esports, more sponsorships and partnerships will come in the future, something that is already happening.
“We’re all really excited to see where it goes, but we’re also looking forward to seeing what sponsors will do with it,” she added.
“The way we monetize this is through sponsorships.
Cascian said that DreamHack is currently working with several other teams to create new partnerships, and that the team’s plans are to have their own brand on Twitch for a couple of years, in time for the next major.”
If people are going to be watching us in tournaments, it’s going to have to be through sponsors.”
Cascian said that DreamHack is currently working with several other teams to create new partnerships, and that the team’s plans are to have their own brand on Twitch for a couple of years, in time for the next major.